August 2021 Newsletter How do you add value ?


How do you add value?



Are you a person who is always looking for ways to add value in the work you do? Or are you satisfied to just show up every day and fulfill the basic responsibilities of your role — nothing more and nothing less?

Bringing added value means not only doing what is expected of you but also going above and beyond. You want your supervisor, manager, team leader, or company owner to see you as someone who adds value to the company. To me, adding value is what separates the great people in every occupation from those who are merely good.

“Leadership is not about an executive position or title. It is about connection and influence. At its highest, leadership is all about adding value to the world and blessing lives through the work you do.” – Robin Sharma

Let me give you an example of how I add value as a motivational speaker. When a company sponsors me to give a presentation, I want to set myself apart from the other speakers they could have chosen. Let’s say a title company or a mortgage company brings me in to speak to a group of Realtors. Instead of just showing up for my presentation, I will add value by offering to speak to the company’s employees the day before the event or to do some one-on-one coaching with their favorite Realtor. My customers may not always take me up on my offer, but they LOVE the fact that I am willing to go above and beyond. I want to be known as a speaker who offers extra value without being asked to do so.

What can you do in your workplace to add value? Maybe you can ask your superior if anyone on the team seems to be struggling and might be able to use some extra help. Maybe you could start coming to work a little earlier every morning so you could get more done. If you want to have a higher profile in your company, then raise your value.

If you are a manager or owner of a company, have you ever asked your team to think of ways they could add value? Better yet, have you ever asked your team to suggest ways that YOU could add more value for them?

I like what John Maxwell has to say about adding value:

If you’re not doing something with your life, then it doesn’t matter how long you live. If you’re doing something with your life, then it doesn’t matter how short your life may be.

A life is not measured by years lived, but by its usefulness. If you are giving, loving, serving, helping, encouraging, and adding value to others, then you’re living a life that counts.

Intentional living is the bridge to significance. At the end of every year, I take time out to reflect and evaluate the events of the previous year — what went well and what needed improvement. From that inventory, I lay out my next year — how I intend to live, make the best use of time and maximize adding value to others.

Success asks, “How can I add value to myself?” Significance asks, “How can I add value to others?” It is your intention that lends itself to significance.

In my real estate business, I am constantly trying to find ways to add value for my sellers and buyers. For example, I let them know that they can call me 24/7 if they have questions. Another way I add value is by not charging the traditional junk fees charged by other Realtors.

Why settle for just doing the bare minimum when you know in your heart and mind that you can do much more that will benefit everyone? I refuse to be labeled “average” at anything when I know I am better than average. I know that you’re above average, too, because you’re reading this newsletter.

I believe GOD made us all equal however we can choose to be above average and to add value. We all have this God-given ability…so why not go above and beyond? How would your life change if you started looking for opportunities to add value?

To learn more about this topic and others that will motivate, inspire, and empower you, I invite you to listen to The Van Deeb Podcast. To subscribe, go to, Apple, Spotify or your favorite podcast platform.


What People in the Audience are Saying…

With Van's passion, humor and experience you can be assured of one thing- your audience is going to get fired-up, built-up, and fully charged –up. As an entrepreneur at the top of his game Van is in the unique position of being able to "talk the talk" because he has "walked the walk". Over the years he has been a great inspiration to me and my staff. Van is a speaker with charisma, humility and impact and he's a difference maker in the lives of the people he touches…"

—George Akers // President, First Mortgage Corp.

I wanted to thank you for coming and speaking with our company today. I thought your presentation was awesome! I was really motivated and inspired by your thoughts and ideas. I will use this motivation to grow my business and my personal life.”

—Justin Pauls // Realtor, Tampa, Florida

We are delighted you will be accepting the award for Omaha’s Top 25 fastest growing companies. Congratulations on your outstanding growth and we wish you continued success.”

—Tracey Fortina // Omaha Chamber of Commerce

Thank you for running such a class act company. It is an honor and a pleasure to be associated with someone such as yourself. I know you are probably one of the most respected businessmen in the region.”

—Dustin Talacko // Realtor, Omaha, Nebraska

Congratulations on writing “Selling from the heart” and thank you for sharing a copy with me. Your class has been one of the most enjoyable classes I’ve ever taken. Your enthusiasm and passion for your work are awesome. But the most refreshing part of the class was your delightful sense of humor. Thank you again for being a fantastic teacher.”

—Linda Reismeiler // Student at Randall School of Real Estate, Omaha, Nebraska

Kudos to you, Van, for reaching a major goal. But more than that...For successfully building one of Omaha’s best companies from scratch and making it thrive even in less than ideal market conditions. You have realized the American Dream...And brought it home to many, many others. My best to you!”

—Todd Andrews, Anchor and Producer, KETV Omaha

Having you here again was such a blessing to so many! As I looked at the pictures, I could see just how interested each and every person was in what you had to say!

This has been such a gift to our agents when they need it the most. The fact that you come, you are so genuine and caring, you are so honest, you are not trying to sell anything and your passion to help each and every person believe in themselves and become the best they can be is HUGE! The timing is perfect for us all helping and caring about each other, so, thank YOU from the bottom of my heart for giving of yourself to help all of us!”

—Carolyn Summerton // First Mortgage Company of Idaho

I enjoyed your seminar and its focus. I was on the fence whether or not to attend and decided why not? I could have sat through an all day session if there was one, usually I end up at the seminars that start with a focus and quickly go astray. I found with yours time flew by too fast and it was already time to go but I wasn’t ready to go.”

—Scott Asbill, CDPE // Associate Broker, Realtor